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H&M Store, Harajaku, Tokyo |
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dpa lighting consultants worked with UDS/H&M throughout this project to develop a retail landmark in Tokyo. The Tokyo retail scene is innovative and world renowned and hence this was an extremely challenging project, particularly as we were competing visually with a lot of high end brand landmark reference points in Tokyo. The idea was to develop a building envelope that becomes a landmark installation both from afar and from adjacent with human interaction. The lighting had to ensure suitable impact and dynamics both during the day and particularly at night which is when the Tokyo retail scene really takes off. |
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| "Right Light, Right Place, Right Time" |
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