Watches of Switzerland, London Heathrow Terminal 5 & Oxford Street, London, UKRetail
Aurum Holdings undertook an extensive refurbishment programme throughout 2015 and dpa lighting consultants were involved in numerous Watches of Switzerland stores across the country, working with Callison, London. dpa were approached to work hand in hand with the design team to better articulate the lighting within the stores and maximising emphasis on the merchandise, whilst creating a lit hierarchy that provided a welcoming environment and a sense of drama to increase the customer experience.
Shown here are the Watches of Switzerland stores at Heathrow Terminal 5 and Oxford Street, London. Each of these projects has a different look and feel, however the process of co-ordinating and integrating lighting solutions had parity, with careful application and placement of lighting equipment so as to minimise the direct view of lighting equipment and glare wherever possible. In tandem with this, selecting the most appropriate lamp colour temperature was of paramount importance, so as to reflect the image of the individual brand displays and the true characteristics of the various product ranges. In addition, the materiality of the interior design and architectural volumes were expressed with lighting application that added extra quality to the end solution.
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