H&M Store Seoul,
South Korea

Retail

dpa lighting consultants have been working with H&M on a number of key projects throughout the world. H&M want the lighting to add to the personality of their brand and not just illuminate merchandise.

Flag ship stores have been designed with shop fronts that are visually exciting and express the innovative thinking of this highly successful retailer.

The design of the rest of the stores are also carefully considered to provide visual impact and excitement.

Key stores feature a sculptural vertical circulation core which is treated as a piece of art and again reinforces H&M’s brand identity of being original and innovative.