H&M Sydney, AustraliaHistorical / Retail / The External Environment
The store is located on the east side of the pedestrianised section of Pitt Street (known as Pitt Street Mall) between King Street and Market Street. Located in the central business district of Sydney the street is described by Lord Mayor Clover Moore as “Australia’s premier retail destination”. The street has around 65,000 people passing through daily and the surrounding buildings are a mix of historic and contemporary façades up to approximately 6 storeys in height. Set back from the street are taller buildings including the Sydney tower at the south east corner of the street. Pitt Street contains a number of large shopping centres including Westfield Sydney, Strand Arcade, Mid City Centre and Sydney Arcade which are home to many international fashion brands and around 500 speciality stores.
H&M Sydney is located in the Glasshouse red brick building and dpa have provided a sympathetic architectural lighting scheme for the exterior, together with lighting to the internal voids.