This Reiss store is located on West Broadway in SOHO and is a large internal space with generous ceiling height. The interior concept was for an industrial shell with high quality insertions. Hence the wall are bare faced brick and the floor is concrete. The ceiling is finished dark and a combination of bare metal finish track and spot together with trimless adjustable downlights provide ambient and display lighting. All light sources are metal halide to cater for the ceiling heights and energy efficiency. The central feature of the store is a large hanging cube chandelier which is lit using fibre optics to slowly shimmer. This feature is further surrounded by glass screens which are lit from about to sparkle and glow. This brakes up the openness of the store and provides visual interest.