When Lighting Meets Retail

Johanna Medina, Senior Designer at dpa lighting consultants was invited in May this year to give a lecture at The London College of Fashion. The lecture was designed to help students understand the importance of good lighting design in a retail context, as the students were in the process of designing a pop-up shop for their final end of year project.

Johanna discussed the theory of light and new technologies, as well as Lighting Design as a profession and showed examples of retail projects where spaces have been enhanced by light, created a strong/positive experience for the customer/end user, but at the same time presented the products correctly.